This World Cancer Day, we recognize that our commitment to act will lead to powerful progress in reducing the global impact of cancer. So, this 4 February whoever you are, your actions – big and small -will make lasting, positive change. Because progress is possible. We need your commitment to creating a cancer-free world.
2020 marks the midway point of the 3-year ‘I Am and I Will’ campaign. ‘I Am and I Will’ is an empowering call-to-action urging for personal commitment and represents the power of individual action taken now to impact the future.
World Cancer Day is a campaign built to resonate, inspire change and mobilize action long after the day has passed.
A multi-year campaign offers a chance to create long-lasting impact by increasing public-facing exposure and engagement, more opportunities to build global awareness, and impact-driven action.
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